Senior Marketing Specialist - B2B

Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of Dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Senior Marketing Specialist - B2B, you will be responsible for any activities that enhance our relationship with our clients, including event organisation, sponsorships, giveaways, and engaging activities with our top clients. You will also work with multiple internal teams, including operations, design, and development, to create and execute end-to-end B2B marketing strategies.

Key Responsibilities:

• Build and maintain strong relationships with clients and key partners to support business growth and collaboration.
• Develop and implement comprehensive B2B marketing strategies and oversee their execution on the ground through various activities, including testimonials, car reviews, car comparisons, and other content and promotional initiatives to drive engagement within the automotive sector.
• Manage B2B clients’ digital presence across the company’s platforms, including social media, CLMs, push notifications, in-app and web banners, to generate traffic for both sides and create a win-win value for partners and the platform.
• Develop and manage client loyalty programs to strengthen relationships with dealers and encourage long-term collaboration.
• Design and implement engaging marketing initiatives and giveaways to attract and retain clients.
• Collaborate with the design team and business team to create promotional materials, sales kits, sales pitch presentations, company profiles, Protool educational videos, and new app feature demonstrations
• Initiate performance campaign ideas targeting B2B clients and analyse and track the effectiveness of lead generation campaigns in collaboration with the BI team.
• Brainstorm new and creative growth strategies leveraging the brand ambassador to generate traffic to partner showrooms.
• Analyse B2B client data in collaboration with the BI team and Sales Ops to track client base performance, monitor ARPA, and identify problems and growth opportunities monthly.
• Plan, coordinate, and manage B2B events and sponsorships such as car awards, conferences, exotic car events, iftar gatherings, business events, and workshops to support the client journey.
• Analyse and monitor market data, industry trends, and automotive sector statistics to support strategic decision-making and identify growth opportunities.
• Conduct market research to identify trends and opportunities in the B2B sector.

Requirements

• Bachelor’s in marketing or business administration.

• A minimum of 5 years of proven working experience as a Marketing Specialist.
• Previous experience in a similar marketing role is preferred.
• Good knowledge of the automotive market.
• Strong understanding of reporting and data analysis, with the ability to interpret performance reports, extract actionable insights, and recommend data-driven improvements.
• Proactively initiate client engagement activities to strengthen relationships and drive retention.
• Sharp strategic and analytical thinking with the ability to translate data insights into a robust marketing strategy.
• Good understanding of social media platforms and web analytics.
• Creativity and commercial awareness.
• Highly articulate individuals with excellent communication and presentation skills are essential.
• Excellent project management skills.
• Ability to analyse client data and identify the appropriate actions required.
• Highly presentable individual with a professional attitude.
• Excellent people management skills.
• Excellent Negotiation skills.

Benefits

A fast paced, high performing team.

Comprehensive Health Insurance

Life Insurance

Rewards & Recognitions

Learning & Development opportunities

#Egyptdubizzle