Media Buyer

About Channel Factory

Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.

The Role

As a Junior Media Buyer on the Programmatic Solutions team at Channel Factory, you will play a crucial role in the technical execution and management of digital advertising campaigns across a variety of platforms, including but not limited to Google Ads, DV360, Meta, TikTok, Snapchat etc. You will be instrumental in ensuring campaigns are set up, quality-assured, and optimized to meet both client KPIs and internal performance benchmarks. In support of both the Media Buying and Customer Success Management (CSM) teams, you will contribute to campaign pacing, budget management, and client satisfaction.
Key Responsibilities:

• Campaign Setup & Execution: Assist in launching and managing campaigns across multiple platforms, including Google Ads, DV360, Meta, TikTok, and Snapchat, ensuring proper setup and execution.
• Quality Assurance & Compliance: Conduct thorough QA checks to validate campaign settings, tracking implementations, and creative approvals, minimizing errors before launch. Run QA reports regularly to ensure accuracy in campaign setup, tracking, and execution, supporting continuous improvement in media buying processes.
• Performance Optimization: Monitor and adjust campaign performance to exceed client and internal KPI benchmarks, proactively identifying areas for improvement.
• Budget & Pacing Management: Track and pace media spend in alignment with client budgets and campaign objectives, ensuring full delivery while maintaining profitability.
• Tracking & Attribution: Implement and validate third-party impression and click tracking, ensuring accurate performance attribution and reporting.
• Technical Support & Troubleshooting: Assist with tracking tag implementation, server-side features, and resolving technical issues in collaboration with platform support teams.
• Product & Performance Insights: Leverage campaign data to provide feedback on platform features, pricing strategies, and performance drivers