Marketing Lead

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events, and we’re building the marketing team to match our ambitions.

We’re looking for Marketing Lead to own marketing campaigns and marketing execution for Iraq, translating growth and business priorities into compelling, well-run marketing programs. You’ll lead a team of Senior Marketing Managers, set the standard for how campaigns are planned and delivered, and act as the connective tissue between growth, brand, creative, and the wider business.

What You’ll Do

Marketing Strategy & Leadership

– Own the marketing strategy and annual/quarterly marketing calendar across for Iraq

– Translate business and growth objectives into marketing plans with clear KPIs and budgets

– Set the bar for campaign quality, brand consistency, and creative standards across all output

– Represent marketing in senior leadership discussions, budget planning, and cross-functional planning

Team Management

– Lead, coach, and develop a team of Senior Marketing Executives across brand, campaigns, and channels

– Set individual and team goals, run regular reviews, and build a strong bench of marketing talent

– Partner closely with the Creative Lead and design/content resources to brief and land campaigns

– Build and scale marketing processes, workflows, and ways of working as the team grows

Campaign & Brand Execution

– Oversee end-to-end campaign execution, from brief to launch to post-campaign review

– Ensure brand consistency and quality across all consumer touchpoints and markets

– Own go-to-market plans for new products, features, and market launches

– Adapt regional and global campaign strategy for local market nuances (Iraq, KSA, UAE)

Cross-Functional Collaboration

– Work closely with external partneres, Product, BD to align marketing with the wider roadmap

– Partner with data/analytics to track campaign performance and marketing ROI

– Manage relationships with external agencies, media partners, and vendors as needed

Requirements

Must-Haves

– 8–12 years in marketing, with several years in a leadership or head-of-marketing capacity

– Track record of building and leading marketing teams, ideally in high-growth or consumer tech/app businesses

– Strong grasp of brand, campaign, and go-to-market strategy end-to-end

– Experience managing budgets, agencies, and multi-market campaigns

– Comfortable operating both strategically and hands-on when needed

– Strong stakeholder management and cross-functional collaboration skills

– Arabic and English speaker

– Iraq-based

Nice to Have

– Experience in gaming, telco, fintech, or e-commerce categories

– Familiarity with markets (Iraq, KSA, UAE)

– Experience working alongside a growth/performance marketing team

Benefits

• Immediate, large-scale impact on a high-growth business
• Top-of-the-market compensation packages
• Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more