Marketing Communications Manager

About Mahally

Mahally is a Saudi e-commerce marketplace by Salla that brings thousands of local stores together in one app, offering customers a wide range of products across fashion, beauty, electronics, home and more.

Job Summary

We are looking for a Creative Content Manager to lead Mahally's creative and social media direction. The role is responsible for creating campaign ideas and seasonal moments on social media, producing video content, and managing our work with influencers, UGC creators and creative agencies.

The Creative Content Manager works closely with the social media, design, performance marketing and category teams.

Key Responsibilities

• Lead the creative direction of Mahally's social media channels and ensure all content is consistent with the brand identity and tone of voice.
• Develop creative concepts for key seasonal campaigns such as Saudi National Day, Founding Day, Ramadan, Eid and White Friday.
• Plan and manage the annual social media content calendar in coordination with the marketing team.
• Monitor trends on Saudi social media and turn relevant ones into timely content for Mahally.
• Oversee video production from concept to final delivery, including scripts, storyboards, shoots and post-production.
• Produce short-form video content for Snapchat, TikTok, Instagram and X.
• Identify, contract and manage influencers and UGC creators, including briefing, content approval and performance tracking.
• Brief and manage creative and production agencies, and ensure deliverables meet quality, timeline and budget requirements.
• Develop and maintain social media brand guidelines.
• Review and approve creative and social content before publishing.
• Work with the performance marketing team to test creatives and use the results to improve future content.
• Manage the creative, production and influencer budget and report on spend and results.

Requirements

• Bachelor’s degree in marketing, Advertising, Communications, Graphic Design, or a related field.

• Minimum 7 years of relevant experience in creative, content, social media, or related functions.
• Minimum 3 years of experience in a senior, lead, or managerial role, with demonstrated ownership of creative strategy, content development, campaigns, or creative teams.
• Strong portfolio demonstrating successful social media campaigns and video-first content, from concept development through execution.
• Proven experience managing or collaborating with influencers, UGC creators, creative partners, and production agencies, preferably within the Saudi market.
• Strong understanding of Saudi culture, consumer behaviour, digital trends, and the local social media landscape, with the ability to translate cultural insights into relevant and engaging creative content.
• Hands-on experience across the video production lifecycle, including concept development, scripting/storyboarding, production, and post-production.
• Professional proficiency in Arabic and English, with strong written and verbal communication skills.
• Strong project and stakeholder management skills, with demonstrated ability to manage multiple campaigns, creative deliverables, agencies, and deadlines simultaneously in a fast-paced environment.

Preferred Qualifications

• Previous experience within a creative, advertising, digital, or social media agency.
• Strong Arabic copywriting and content development skills, particularly for Saudi audiences and social platforms.
• Working proficiency in Adobe Creative Suite and Figma, with the ability to review, develop, or provide direction on creative assets.
• Hands-on experience using AI-powered image and video tools for creative ideation, content development, production, or optimization.