Marketing Operations Analyst, B2B Marketing

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Job Summary

The Marketing Analyst will play a critical role in supporting the B2B Marketing team by driving data driven decision making, reporting excellence, and seamless campaign execution.

The role will provide hands on support across marketing operations, lead management, campaign execution, and performance reporting, helping the team improve efficiency, increase conversion, and demonstrate measurable contribution to pipeline and business growth.

The ideal candidate combines strong analytical capabilities with marketing technology expertise and a practical, execution focused mindset.

Key Responsibilities

• Own weekly lead reporting and dashboards, ensuring accurate visibility into marketing performance, pipeline contribution, lead progression, and conversion.
• Develop leadership, monthly, quarterly, and ad hoc reporting, turning marketing and funnel data into clear insights and recommendations.
• Manage webinar and virtual event setup through ON24 and Swoogo, supporting registration, execution, attendance tracking, and reporting.
• Partner with Events, Sales, and Marketing teams to ensure lead capture, routing, follow up, and measurement processes are correctly established across campaigns and events.
• Support QBRs and ongoing business reviews through data extraction, analysis, reporting, and identification of performance trends.
• Serve as the team's expert for reporting tools, supporting dashboards, reporting, data analysis, and best practice adoption.
• Act as the team's Automation expert, supporting campaign creation and setup, audience segmentation, target list exports, database management, testing, and deployment.
• Maintain data quality and governance across marketing platforms to improve the reliability of campaign, audience, lead, and performance data.
• Identify opportunities to automate and simplify processes, including the use of AI to reduce manual work and improve the speed and scalability of marketing operations.
• Collaborate across B2B Marketing, Sales, Events, and Operations to continually improve campaign execution, measurement, lead management, and demand generation outcomes.Develop and implement comprehensive marketing plans in collaboration with account executives and stakeholders.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD).
• Experience in marketing operations, campaign execution or marketing analytics.
• Experience in data analysis, reporting and performance measurement.
• Experience supporting the execution and measurement of marketing campaigns.
• Strong working knowledge of Excel and experience working with marketing or customer data.
• Strong organizational skills with the ability to manage multiple priorities and deliver accurately to deadlines.
• Experience collaborating with cross functional teams and stakeholders.

Preferred Qualifications

• 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD).
• Hands on experience with marketing automation platforms such as Eloqua, Marketo or Salesforce Marketing Cloud, including campaign setup, segmentation and database management.
• Experience with Power BI, Tableau or similar business intelligence tools, including building dashboards and extracting actionable insights.
• Experience in B2B demand generation and lead management, including MQL to SQL conversion, lead routing and funnel reporting.
• Experience with webinar and event platforms such as ON24 or Swoogo and associated lead capture and follow up processes.
• Experience using AI, automation or workflow tools to improve marketing processes and operational efficiency.
• Experience working in a complex, matrixed or multinational organization.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.