Marketing Manager - F&B

We are recruiting for a growing café brand in Saudi Arabia, for a creative, strategic and results-driven Marketing Manager to lead its marketing across the Kingdom.

This role is both strategic and hands-on. You’ll be responsible for building brand awareness, customer engagement, footfall and sales growth. It’s a great fit for someone who knows the Saudi market well, follows social media closely and wants measurable results.

Marketing Strategy & Brand Development

• Develop and implement an annual marketing strategy aligned with business objectives
• Build and deliver monthly and quarterly marketing plans
• Strengthen brand positioning, identity and awareness in the Saudi market
• Identify opportunities to attract new customers and build loyalty
• Monitor competitors, consumer trends and market opportunities
• Keep the brand consistent across all channels and customer touchpoints

Social Media & Digital Marketing

• Manage the brand’s presence across Instagram, TikTok, Snapchat, Google and other relevant platforms
• Develop content strategies and monthly content calendars
• Coordinate photography, videography and creative production
• Plan and manage paid digital advertising campaigns
• Track performance, engagement, audience growth and campaign effectiveness
• Spot emerging trends and creative opportunities relevant to Saudi audiences

Campaigns & Activations

• Plan and deliver seasonal campaigns, product launches, promotions and events
• Build initiatives around key Saudi occasions, holidays and seasons
• Coordinate influencer collaborations, brand partnerships and local activations
• Create campaigns that drive store visits, new customers and repeat purchases
• Work with operations to deliver in-store promotions successfully

Influencer Marketing & PR

• Identify and collaborate with Saudi influencers, content creators and media partners
• Build relationships with local communities and potential brand partners
• Manage influencer campaigns end to end, from planning and negotiation to evaluation
• Support PR initiatives that raise the brand’s visibility and reputation

Budget & Performance

• Develop and manage marketing budgets efficiently
• Track campaign performance and return on investment
• Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact
• Prepare monthly reports with insights and recommendations
• Keep optimizing activity based on results

Cross-Functional Coordination

• Align marketing with business priorities alongside operations and management
• Coordinate designers, photographers, agencies and external suppliers
• Support new branch openings, product launches and expansion plans
• Deliver marketing activity on time, on budget and to a high standard

Requirements

Essential

• Saudi nationality (this role is open to Saudi nationals only)
• 4–5 years’ proven experience in marketing, brand management, digital marketing or a related role
• Bachelor’s degree in Marketing, Business Administration, Communications or a related field
• Strong track record of developing and delivering marketing strategies
• Proven experience managing social media platforms and paid digital campaigns
• Excellent understanding of Saudi consumer behaviour, culture and market trends
• Experience in influencer marketing, content creation and campaign management
• Strong analytical skills, with the ability to measure and improve performance
• Excellent communication, organisational and project management skills
• Fluent Arabic and a good command of English
• Able to work independently, take initiative and manage several projects at once

Preferred

• Experience in cafés, restaurants, hospitality or F&B
• Experience with lifestyle or consumer-facing brands
• Knowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads and analytics tools
• Experience coordinating creative agencies and content production teams

Benefits

• Full-time role with a growing brand in the Saudi F&B sector
• The chance to shape and lead marketing across the Kingdom
• Involvement in new branch openings and expansion
• Immediate start available