Marketing Communication Lead

The Marcomm Lead will oversee marketing communications, content creation, social media, and campaign execution across Egypt Education Platform (EEP) and its portfolio of educational brands.

The role is responsible for developing compelling content, managing social media channels, ensuring consistent brand messaging, and leading the Marcomm team to deliver engaging, high-quality communications aligned with business objectives.

Working closely with the Senior Marketing Manager and school marketing teams, the Marcomm Lead will translate marketing strategies into effective communication plans, strengthen brand positioning, drive audience engagement, and ensure consistent execution across all platforms.

Key Responsibilities

1. Content Strategy & Creation

• Develop and execute content strategies aligned with EEP's marketing objectives and the positioning of its portfolio of schools and brands.
• Oversee the creation of engaging content across social media, websites, newsletters, email communications, blogs, press releases, and other marketing channels.
• Develop compelling copy, messaging, and storytelling that reflect each brand's identity, tone of voice, and target audience.
• Create and manage content calendars across EEP and its school portfolio, ensuring a consistent and strategic flow of communication.
• Identify relevant content opportunities, trends, and storytelling angles that strengthen brand awareness and audience engagement.
• Ensure all content is accurate, engaging, aligned with brand guidelines, and delivered within agreed timelines.

2. Social Media Management

• Lead the planning, management, and execution of social media strategies across EEP and its portfolio of brands.
• Oversee social media calendars, publishing schedules, community engagement, and content performance.
• Ensure consistency in messaging, tone of voice, and visual presentation across all social platforms.
• Monitor audience engagement, comments, messages, and community sentiment, ensuring concerns are escalated to the relevant stakeholders and addressed appropriately.
• Identify opportunities to improve engagement, reach, and content effectiveness through platform trends, audience insights, and performance analysis.
• Coordinate with creative and design resources to ensure the timely development and delivery of social media assets.
• Oversee social media reporting and provide actionable recommendations to improve performance.

3. Integrated Marketing Communications & Campaigns

• Translate marketing strategies into integrated communication plans across digital and offline channels.
• Lead the development and execution of communication campaigns supporting admissions, school events, brand initiatives, launches, and corporate announcements.
• Ensure alignment between content, creative assets, media activities, and campaign objectives.
• Develop communication plans for key EEP initiatives, including corporate branding, educational programs, events, and platform-wide campaigns.
• Coordinate with internal stakeholders and external agencies to ensure consistent messaging and timely campaign delivery.
• Support corporate communications, public relations, newsletters, and stakeholder communications as required.

4. Team Management & Development

• Lead and manage the Marcomm team, overseeing daily activities, deliverables, priorities, and performance.
• Allocate tasks and resources according to business priorities, campaign requirements, and deadlines.
• Provide direction, feedback, and quality control across content creation, copywriting, social media, and communications deliverables.
• Establish efficient workflows and approval processes to ensure timely and consistent execution.
• Coach and develop team members, encouraging creativity, accountability, and continuous improvement.
• Monitor team performance and ensure deliverables meet agreed quality standards and deadlines.
• Foster collaboration between Marcomm, design, digital marketing, admissions, and school marketing teams.

5. Brand Messaging & Communications Governance

• Ensure consistent messaging and tone of voice across EEP and its portfolio of educational brands.
• Maintain and enforce brand communication guidelines across all channels.
• Review and approve content before publication to ensure accuracy, quality, and alignment with brand positioning.
• Ensure communications reflect EEP's strategic priorities, educational values, and corporate identity.
• Coordinate with relevant stakeholders to ensure sensitive communications, parent concerns, and reputational issues are handled appropriately.
• Support the development of communication frameworks, templates, and guidelines to improve consistency across the platform.

6. Performance Monitoring & Reporting

• Monitor the performance of content, social media channels, and communication campaigns against agreed KPIs.
• Prepare regular reports covering reach, engagement, audience growth, content performance, and other relevant metrics.
• Analyze results and translate insights into actionable recommendations.
• Identify opportunities to optimize content formats, messaging, publishing schedules, and channel effectiveness.
• Keep up to date with social media developments, content trends, and emerging communication opportunities.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Journalism, or a related field.
• 5–8 years of relevant experience in marketing communications, content creation, social media, or digital marketing.
• Proven experience managing a team and overseeing multiple brands or communication channels.
• Strong copywriting, storytelling, editing, and content development skills.
• Demonstrated experience developing social media strategies and managing content calendars.
• Experience executing integrated marketing campaigns across digital and offline channels.
• Strong understanding of social media platforms, audience engagement, and content performance analytics.
• Experience coordinating with creative teams, external agencies, and multiple stakeholders.
• Excellent written and verbal communication skills in English and Arabic.
• Experience in education, multi-brand organizations, or fast-paced corporate environments is an advantage.