Head of Sales

Head of Sales

Company: Intella
Location: Cairo, Egypt
Department: Sales
Reporting To: CEO & Co-Founder
Employment Type: Full-Time

About Intella

Intella is an AI technology company specializing in Arabic conversational intelligence and AI-powered solutions. Through products such as intella CX and Ziila, Intella helps businesses leverage advanced AI to enhance customer experience, automate interactions, and unlock actionable insights from customer conversations.

As we continue to expand our commercial footprint and strengthen our enterprise presence, we are looking for a commercially driven Head of Sales to lead our sales organization, accelerate revenue growth, and establish scalable sales processes that support our business objectives.

Role Overview

The Head of Sales will be responsible for developing and executing Intella's sales strategy, driving revenue growth, expanding enterprise accounts, and building a high-performing sales organization.

Reporting directly to the CEO and Co-Founder, this role will translate the company's strategic objectives into actionable commercial plans, identify new market opportunities, and establish strong relationships with key decision-makers across target industries.

The successful candidate will combine strategic thinking with hands-on sales leadership, demonstrating a proven ability to close complex B2B technology deals, develop enterprise sales pipelines, manage revenue forecasts, and lead teams toward ambitious commercial targets.

This is a leadership role for a sales professional who can operate effectively in a fast-paced technology environment, build repeatable revenue-generation processes, and contribute directly to Intella's growth and market positioning.

Requirements

1. Sales Strategy & Revenue Growth

• Develop and execute the company's sales strategy in alignment with Intella's business objectives and growth plans.
• Translate company targets into annual and quarterly sales plans, revenue forecasts, and measurable team objectives.
• Identify new revenue opportunities across target industries, customer segments, and geographical markets.
• Establish effective go-to-market strategies for Intella's AI-powered products and solutions.
• Develop strategies to increase enterprise market penetration, customer acquisition, deal size, and overall revenue.
• Evaluate market trends, competitor activities, customer needs, and industry developments to identify opportunities for sustainable growth.
• Work closely with the CEO to align sales priorities with the company's commercial strategy and long-term objectives.

2. Enterprise Sales & Business Development

• Lead the acquisition of enterprise customers through strategic prospecting, relationship building, and consultative selling.
• Develop and maintain relationships with C-level executives, business leaders, and key decision-makers.
• Oversee the full enterprise sales cycle, from lead generation and qualification to solution presentation, commercial negotiation, and deal closure.
• Drive complex B2B sales opportunities involving multiple stakeholders, extended sales cycles, and high-value contracts.
• Identify opportunities to position Intella's AI solutions within customer experience, contact center operations, conversational analytics, and automation use cases.
• Build and maintain a healthy sales pipeline through a combination of outbound prospecting, inbound opportunities, strategic partnerships, referrals, and existing networks.
• Lead negotiations on pricing, commercial terms, and contractual agreements within approved company policies.
• Ensure a structured handover of newly acquired customers to the relevant implementation, product, and customer success teams.

3. Sales Team Leadership & Development

• Lead, coach, and develop the sales team, establishing clear expectations, performance standards, and accountability.
• Translate commercial objectives into individual and team targets, ensuring alignment with overall revenue goals.
• Establish a performance-driven sales culture focused on ownership, execution, collaboration, and continuous improvement.
• Recruit and develop sales talent as the organization scales, in coordination with HR and the CEO.
• Conduct regular pipeline reviews, deal reviews, performance discussions, and sales coaching sessions.
• Identify capability gaps and implement targeted development plans to improve sales effectiveness.
• Establish clear roles, responsibilities, reporting lines, and performance expectations across the sales organization.
• Ensure effective collaboration between sales, marketing, product, pre-sales, and customer success.

4. Pipeline Management, Forecasting & Performance

• Own the sales pipeline and revenue forecast, ensuring accurate reporting and visibility into commercial performance.
• Establish and monitor sales KPIs, conversion rates, deal velocity, average contract value, and quota attainment.
• Implement structured pipeline management practices and ensure consistent use of the company's CRM system.
• Develop regular sales reports and provide actionable insights to the CEO regarding performance, risks, opportunities, and forecast accuracy.
• Identify bottlenecks across the sales funnel and implement corrective actions to improve conversion and shorten sales cycles.
• Monitor sales performance against targets and take timely action when results fall below expectations.
• Establish a reliable forecasting process that supports business planning, resource allocation, and revenue predictability.

5. Strategic Accounts & Commercial Relationships

• Build and maintain relationships with strategic enterprise accounts, partners, and industry stakeholders.
• Personally lead high-value and strategically important sales opportunities.
• Develop account strategies for major customers, identifying opportunities for expansion, cross-selling, and long-term partnerships.
• Support the development of strategic partnerships that can expand Intella's market reach and create additional revenue opportunities.
• Represent Intella in key client meetings, executive presentations, industry events, and commercial negotiations.
• Maintain a strong understanding of customer business challenges and ensure Intella's solutions are positioned around measurable business value.

6. Go-to-Market & Cross-Functional Collaboration

• Work closely with Product and Marketing to align sales messaging, market positioning, and go-to-market initiatives.
• Collaborate with the Product team to communicate market feedback, customer requirements, competitive insights, and emerging use cases.
• Partner with Pre-Sales and technical teams to ensure effective solution positioning, demonstrations, and responses to enterprise requirements.
• Coordinate with Customer Success to support successful customer onboarding, retention, renewals, and account expansion.
• Work with Finance to support pricing decisions, deal profitability assessments, revenue forecasting, and commercial planning.
• Collaborate with HR and executive leadership on sales team structure, hiring plans, performance management, and incentive frameworks.

7. Market Expansion & Competitive Positioning

• Identify and assess opportunities to expand into new industries, customer segments, and regional markets.
• Develop a strong understanding of the competitive landscape across AI, conversational intelligence, customer experience technology, and contact center solutions.
• Establish clear differentiation for Intella's products based on customer needs, business outcomes, and competitive advantages.
• Identify potential strategic accounts and develop targeted approaches to penetrate high-value market segments.
• Provide leadership with market intelligence and recommendations to support commercial expansion and strategic decision-making.

Key Performance Indicators (KPIs)

Performance will be evaluated against agreed commercial objectives, with specific targets established by the CEO based on company strategy, available resources, and the sales cycle.

Revenue & Growth

• Achievement of annual and quarterly sales revenue targets.
• New Annual Recurring Revenue (ARR) or contracted revenue generated, where applicable to the commercial model.
• Growth in enterprise customer acquisition and commercial bookings.
• Achievement of individual and team sales quotas.

Pipeline & Conversion

• Pipeline coverage against sales targets.
• Qualified pipeline generation and conversion rates.
• Opportunity-to-win ratio and overall win rate.
• Average deal size and sales cycle duration.
• Accuracy of revenue forecasts.

Customer & Market Development

• Number and value of new enterprise accounts acquired.
• Revenue generated from strategic accounts and new market segments.
• Expansion revenue from existing customers, where applicable.
• Development of strategic commercial partnerships.

Team Performance & Operational Excellence

• Overall team quota attainment.
• Individual sales representative productivity and performance.
• CRM adoption, pipeline accuracy, and reporting discipline.
• Effectiveness of sales coaching and performance management.
• Achievement of agreed hiring and team development milestones.

Job Requirements

Education

• Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related discipline.
• An MBA or relevant postgraduate qualification is an advantage.

Professional Experience

• 8+ years of experience in B2B sales, enterprise sales, business development, or commercial leadership.
• At least 3 years of experience leading, managing, or developing a sales team.
• Demonstrated success in achieving and exceeding revenue targets in a B2B environment.
• Proven experience selling technology products or solutions to enterprise customers.
• Experience managing complex sales cycles, commercial negotiations, and high-value contracts.
• Demonstrated ability to build and manage a sales pipeline and deliver reliable revenue forecasts.
• Experience working in SaaS, AI, enterprise software, cloud technology, customer experience technology, or a related technology sector is strongly preferred.
• Experience selling to large enterprises and engaging C-level decision-makers is highly desirable.
• Experience developing go-to-market strategies and scaling sales operations is an advantage.
• Exposure to regional markets, particularly the GCC and wider MENA region, is preferred.

Technical & Commercial Competencies

• Strong understanding of enterprise B2B sales methodologies, including consultative selling, solution selling, and account-based selling.
• Practical experience using CRM platforms and sales analytics tools.
• Strong commercial acumen, including pricing, negotiation, contract structuring, and revenue forecasting.
• Ability to understand and communicate the business value of complex technology and AI solutions.
• Strong analytical skills and the ability to use sales data to drive decisions.
• Ability to develop sales strategies, define KPIs, and implement scalable sales processes.

Leadership & Behavioral Competencies

• Strategic thinking combined with a hands-on approach to execution.
• Strong leadership, coaching, and team development capabilities.
• Excellent negotiation, presentation, and stakeholder management skills.
• Strong commercial judgment and decision-making abilities.
• High levels of accountability, ownership, and results orientation.
• Ability to operate in a fast-paced, evolving technology company.
• Strong cross-functional collaboration and communication skills.
• Resilience and adaptability when managing complex sales cycles and changing market conditions.
• Ability to balance immediate revenue targets with long-term customer relationships and sustainable growth.

Languages

• Fluency in English is required.
• Arabic proficiency is strongly preferred, given Intella's focus on Arabic-language AI solutions and its regional market opportunities.

Key Working Relationships

Reports to: CEO & Co-Founder.

Internal Stakeholders:

• Executive Leadership
• Product Management
• Marketing
• Pre-Sales and Technical Teams
• Customer Success
• Finance
• Human Resources

External Stakeholders:

• Enterprise customers and C-level executives
• Strategic partners and channel partners
• Industry stakeholders and technology ecosystem partners

Why Join Intella?

• Take a leadership role in a growing AI technology company.
• Work directly with the CEO and Co-Founder to shape commercial strategy and business growth.
• Contribute to the adoption of AI-powered solutions across enterprise customers.
• Build and scale a sales organization with a direct impact on the company's growth trajectory.
• Work at the intersection of AI, conversational intelligence, and customer experience technology.
• Help shape how businesses across the region adopt and benefit from Arabic AI solutions.