Head of Lead Generation (Kompetenza & Datamax AI)

The Role

We’re looking for a Head of Lead Generation — a hands-on growth specialist who can build and execute synchronized outbound strategies across multiple platforms and markets.

This role requires a strategic thinker with strong execution skills — someone who can design and manage multichannel outbound campaigns using Amplemarket, LinkedIn automation tools (HeyReach, Aimfox), and Salesforce, while continuously testing, refining, and optimizing for maximum ROI.

Requirements

Key Responsibilities

• Develop and execute the lead generation strategy for Kompetenza and Datamax AI, aligning with business goals and sales targets.
• Build and manage outbound sequences across Amplemarket, LinkedIn automation tools (HeyReach & Aimfox), and Salesforce — ensuring synchronization across all systems.
• Conduct A/B testing on messaging, targeting, and outreach frequency to optimize conversion rates.
• Maintain and manage CRM workflows inside Salesforce, ensuring all leads, activities, and campaigns are tracked accurately.
• Partner with leadership to brainstorm and implement creative, out-of-the-box ideas for outbound growth, including new verticals, partner outreach, and webinars.
• Manage campaign analytics and performance dashboards to report KPIs and ROI.
• Coordinate with the sales team to hand off qualified leads and ensure follow-up consistency.
• Continuously research and test new automation and AI tools to improve lead efficiency and scalability.
• Plan and coordinate monthly webinars and lead-gen events to drive partner and client engagement.

Requirements

• 4+ years of experience in B2B lead generation, outbound marketing, or growth automation, ideally within SaaS, tech, or consulting.
• Hands-on experience with Amplemarket, LinkedIn automation (HeyReach, Aimfox, etc.), and Salesforce CRM.
• Proven ability to build and manage automated multichannel prospecting workflows.
• Data-driven mindset with experience in A/B testing and campaign analytics.
• Excellent written and verbal communication skills.
• Strategic thinker with a “test and learn” attitude — unafraid to experiment and iterate fast.
• Strong organizational skills; able to manage campaigns for multiple brands simultaneously (Kompetenza & Datamax AI).

Nice to Have

• Experience running webinars or partner campaigns for lead generation.
• Familiarity with AI-powered sales tools and workflow automation.
• Previous exposure to Salesforce AppExchange solutions or CRM-driven B2B SaaS.

Benefits

What We Offer

• Opportunity to shape the growth engine of two innovative AI-first companies.
• Freedom to experiment, test ideas, and build automation-first strategies.
• Collaborative team culture working directly with executive leadership.
• Competitive compensation with performance-based incentives.
• Remote-first work culture and the freedom to experiment with ideas.